Built by an operator who runs three brands in this exact market.
I run three businesses in this exact category.
Lucas Schlegel. I built Thresia after running into the same broken stuff every wellness operator and regulated- DTC founder runs into: agencies that pitch "more ads" without understanding operations, AI tools that look good in a demo and fall apart in production.
I run Flow Wellness in Buffalo — cash-pay IV, peptide, recovery. Bio Prime Labs for research-peptide DTC. Nexum for oral-peptide telehealth. The AI team we install for you is the same one running these three brands right now. If an employee doesn't perform on my own books, they don't ship to yours.
Why Thresia exists.
I founded Thresia in 2026 after spending several years operating three businesses that look exactly like the ones we now serve:
- Flow Wellness — Buffalo, NY cash-pay wellness clinic. IV, peptide protocols, recovery memberships.
- Bio Prime Labs — research-peptide DTC brand. Pharmacy-sourced, single-molecule, third-party assayed.
- Nexum — oral peptide DTC brand, telehealth-prescribed.
The AI team we install at Thresia is the same team running these three businesses today. Rev (Front Desk Lead), Pax (Missed-Call Triage), Axiom (Compliance Officer), Jove (Voice + Brand Guardian) — all of them ran inside my own operations for months before I packaged the team for anyone else's.
I'm not pitching theory. I'm running the same team at my brands today.
Because nobody had asked the operator the question that actually matters.
I started Thresia because every wellness operator I talked to was getting pitched the same thing: "Run more ads. We use AI. We'll transform your business."
None of them had been asked the question that actually matters first — what happens to a lead in the first 4 hours after they call? Because if that's broken, the ads are noise.
Thresia exists for the operators who already know they're losing patients to operational leaks and want them fixed before they spend another dollar on top-of-funnel.
Operator-first, marketer-second.
We're not running plays we read about. We're running plays we've run on our own books.
Mechanical, not magical.
Boring fixes that compound. No "viral content engine," no "AI-powered everything." Just the operating layer.
Compliance-led.
Built inside CAN-SPAM, FTC, and FDA boundaries from day one. Faster than rebuilding after a warning.
Receipts, not opinions.
Every campaign produces measurable deltas. We show our work.
Western New York is home base. We work nationwide via remote.