Terms of Service

1. Acceptance

By using thresia.com (the "Site"), you agree to these Terms of Service ("Terms"). If you don't agree, don't use the Site. If you become a client of Thresia LLC, additional terms apply via the engagement letter you sign with us — those terms control the work itself.

These Terms apply to Thresia LLC, a New York limited liability company ("Thresia," "we," "us") and you ("you," whether individual visitor, prospect, or client).

2. What we do

Thresia is a marketing-operations consulting firm. We install what we call the "AI team" for cash-pay clinics and regulated DTC health brands — a configured set of AI employees with job titles covering front-desk, missed-call recovery, paid acquisition, dead-lead reactivation, and compliance-led outbound. This typically takes the form of a tiered 30-day install (Foundation $3,500 + $1,200/mo through Operations $7,500 + $4,500/mo, with Enterprise by quote) followed by a 6-month minimum, then month-to-month operation. The specific scope, deliverables, and guarantees of any paid engagement are defined in the engagement letter, not on this Site.

Content on this Site (including blog-style posts, the operator's playbook, case studies, and methodology pages) reflects our experience and opinion. It is not legal, medical, financial, or compliance advice for your specific business — please consult licensed professionals for those.

3. Acceptable use

You agree not to:

• Scrape, crawl, or systematically extract content from this Site beyond ordinary browsing.
• Use this Site or its content to develop a competing service or to train a machine-learning model without our written permission.
• Misrepresent your identity, business, or affiliation when contacting us.
• Submit false or deceptive information through any form on the Site.
• Use the Site for any unlawful purpose, including violation of privacy laws, anti-spam laws, or intellectual property rights.
• Attempt to gain unauthorized access to our systems (including dashboard.thresia.com or any backend infrastructure).

If you violate these acceptable-use terms, we may suspend or terminate your access to the Site and any engagement with you, with or without notice.

4. Operator login (clients only)

If you're a Thresia client, you may have access to the operator dashboard at dashboard.thresia.com. You are responsible for keeping your login credentials secure and for all activity that happens under your account. If you suspect unauthorized access, email lucas@thresia.com immediately so we can rotate credentials and audit the activity log.

5. Engagement letter governs paid work

These Terms apply to your use of this Site. They do not describe, govern, or modify any paid engagement between you and Thresia. When you become a client of Thresia, you sign a separate engagement letter that defines:

• The specific scope of services
• Pricing and payment terms
• The performance guarantee (lift on at least one KPI by Day 30, or we extend)
• Confidentiality terms
• Data handling and HIPAA / BAA arrangements (where applicable)
• Termination terms
• Anything else specific to your engagement

If anything in these Terms conflicts with your signed engagement letter, the engagement letter wins for the paid work. These Terms continue to govern your use of the public Site.

6. Intellectual property

What Thresia owns

Thresia owns (or licenses from third parties) all content on this Site, our methodology, our configured AI team (employee roster, prompts, and orchestration), our templates, frameworks, and proprietary tools — collectively the "Thresia IP." You don't get rights to the Thresia IP by visiting the Site, reading our content, or even by engaging us as a client (unless your engagement letter explicitly grants specific rights).

What you own

You own your business data, customer records, brand assets, and any work product we produce that is specific to you (your ad creative, your landing page copy, your CRM data). At the end of a paid engagement, we hand back everything specific to your business and we retain the right to keep using our own methodology and tools for other clients.

Permitted personal use of Site content

You may read, share, link to, and discuss content from this Site. You may quote short excerpts with attribution. You may not republish substantial portions or our entire pages without our written permission.

7. No warranties — the Site is as-is

This Site is provided "as is" and "as available." We make no warranties — express or implied — about the Site, its content, or any information provided through it, including warranties of merchantability, fitness for a particular purpose, or non-infringement.

Important distinction: we DO offer a performance guarantee on our paid pilot — measurable lift on at least one of three KPIs by Day 30 or we extend the engagement at no cost until we do. That guarantee lives in the engagement letter, not in these Terms. The disclaimer above applies to your use of the Site (which is free).

8. Limitation of liability

To the maximum extent permitted by law, Thresia is not liable for:

• Indirect, incidental, consequential, special, or punitive damages
• Loss of profits, revenue, business opportunity, or goodwill
• Loss of data (other than as required by our security obligations to clients)
• Damages resulting from your reliance on Site content
• Damages from third-party actions (regulators, ad platforms, service providers)

Our total cumulative liability to you for any claim related to these Terms or to your engagement with us is capped at the fees you paid to Thresia in the 12 months preceding the claim. If you haven't paid us anything, the cap is the cost of the discovery call, which is zero.

9. Refunds

We don't refund. We extend. If the 30-day pilot doesn't produce measurable lift on at least one of the three KPIs in the engagement letter by Day 30, we extend the engagement at no additional cost until it does. We believe this is fairer than a refund because (a) we keep working until you get value, and (b) you keep us accountable for the outcome, not the effort.

If you don't want a non-refund firm, we'll happily refer you to another agency before we sign anything. We're explicit about this in every discovery call.

10. Indemnification

You indemnify Thresia against claims arising from your violation of these Terms, your violation of any third party's rights, your misrepresentation of facts to us, or your unlawful use of the Site.

Thresia indemnifies you against third-party claims that our Site content (specifically) infringes someone's intellectual property — up to the liability cap in Section 8.

11. Termination

We may terminate or suspend your access to the Site at any time, with or without cause or notice, particularly if you violate these Terms. The provisions that should survive termination — including IP ownership, limitation of liability, indemnification, governing law, and dispute resolution — will survive.

Termination of Site access does not by itself terminate any paid engagement; that is governed by the engagement letter.

12. Changes to these Terms

We may update these Terms as our services evolve or as legal requirements change. If we make material changes, we'll update the Effective Date at the top of this page. For substantive changes that affect your rights, we'll provide notice through the Site or by email if you're an active client. The current version always lives at thresia.com/terms.

By continuing to use the Site after Terms are updated, you accept the updated Terms. If you don't accept them, stop using the Site.

13. Governing law and dispute resolution

These Terms are governed by the laws of the State of New York, United States, without regard to its conflict-of-laws provisions.

Disputes between you and Thresia shall be resolved by binding arbitration in Erie County, New York, administered by the American Arbitration Association under its Commercial Arbitration Rules. Either party may seek injunctive relief in court for IP or confidentiality violations. Class actions are waived — disputes proceed individually only.

If for any reason the arbitration clause is unenforceable, the state and federal courts located in Erie County, New York will have exclusive jurisdiction. You consent to that jurisdiction and waive objection based on forum non conveniens.

14. Miscellaneous

• Severability: if any provision of these Terms is held unenforceable, the rest stays in effect.
• No waiver: our failure to enforce any right under these Terms doesn't waive that right.
• Entire agreement: these Terms (plus any engagement letter you've signed with us, plus the Privacy Policy) are the complete agreement between you and Thresia regarding the subject matter, and they supersede any prior agreements.
• Assignment: you may not assign these Terms. We may assign them in connection with a merger, acquisition, or sale of the business.
• No third-party beneficiaries: these Terms do not create rights for any third party.
• Force majeure: we are not liable for failure to perform due to causes outside our reasonable control (acts of God, government action, internet outages, third-party service failures, etc.).

15. Contact

Questions, disputes (before formal arbitration), or just want to talk:

lucas@thresia.com

Thresia LLC · Buffalo, NY · United States