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Paid acquisition

We construct + run the ads themselves.

Single-creative, single-offer campaigns. Compliance pre-screened before submission. Daily account-health monitoring. Quarterly creative refresh. We don't run 12 ad sets — we run the one that proves the math.

The discipline

Account survival is the metric.

In regulated health categories — peptides, supplements, hormone protocols — 30% of brands lose their Meta accounts in year one. The survival metric matters more than CAC. We build ad creative that survives to month 12.

Every creative passes 3 compliance gates before submission: CAN-SPAM, FTC, FDA-equivalent for paid copy. Landing page claims match ad claims word-for-word. Most peptide brand suspensions trigger on creative/landing mismatch — we close that gap before it opens.

01
Track A · Bio Prime · BPC-157 · ORAL DAILY
Meta — Feed, 1080×1080
Offer

Direct product · pharmacy-sourced

B
Bio Prime Labs
Sponsored·
Oral daily. Pharmacy-sourced. The same molecule, without the needle.
Bio Prime — ORAL DAILY · fingers holding capsule, bottle behind
bioprime.us
See the protocol
1.2K · 38 comments
Strategic intent

Cold prospecting layer — highest expected CTR. Human-scale product focus removes the 'lab gloss' that flags review. Headline carries the proposition; image carries the trust. DSHEA disclaimer integrated adjacent (compliance-embedded), not as afterthought.

02
Track A · Bio Prime · Apothecary still life
Meta — Feed, 1080×1080
Offer

Premium audience · craft positioning

B
Bio Prime Labs
Sponsored·
Single-molecule peptides. Third-party assayed. Pharmacy-compounded. No proprietary blends.
Bio Prime — top-down apothecary still life, capsules on stone
bioprime.us
See the assay reports
1.2K · 38 comments
Strategic intent

Premium audience targeting; higher AOV trajectory. Top-down apothecary composition signals 'crafted, considered, not mass-market.' Pulls a different psychographic than ad 01 — same product, different door.

03
Track A · Bio Prime · THE INJECTION ERA IS ENDING
Meta — Feed, 1080×1350 portrait
Offer

Category-manifesto brand build

B
Bio Prime Labs
Sponsored·
The injection era is ending. One capsule, daily. Pharmaceutical-grade arginate. Third-party tested every lot.
Bio Prime — THE INJECTION ERA IS ENDING · golden-hour bedside still life
bioprime.us/manifesto
Read the manifesto
1.2K · 38 comments
Strategic intent

Brand-building layer · prospecting · recall over direct conversion. Bedside ritual framing recasts peptide use from 'biohacker injection' to 'evening glass of water.' Italic-Forest typography carries the brand voice. This is the ad that compounds — viewers see it, don't click, then convert from Track A 01.

04
Track B · Nexum · A DIFFERENT DOOR
Meta — Feed, 1080×1350
Offer

Telehealth GLP-1 · compounded · quiz lead

N
Nexum
Sponsored·
A different door for GLP-1. Compounded by a 503A pharmacy. Telehealth-prescribed. Disclaimers, not promises.
Nexum — A DIFFERENT DOOR · hands cradling compounded GLP-1 bottle
nexum.com
Take the 90-second quiz
1.2K · 38 comments
Strategic intent

Quiz lead generation. Prioritizes compliant, informed clicks over impulse opt-ins. 'Care-forward' rather than 'before/after' — sidesteps every FTC weight-loss trigger. Compounded-medication disclaimer integrated into creative (names Novo Nordisk, Eli Lilly explicitly). This is the ad regulated DTC brands need but most run too aggressive to ever ship.

05
Track A · Bio Prime · EVERY LOT VERIFIED
Meta — Feed, 1080×1080
Offer

QR-verified lot · highest LTV segment

B
Bio Prime Labs
Sponsored·
Every lot. Every pour. QR-scanned, third-party-assayed, traceable to the pharmacy that compounded it.
Bio Prime — EVERY LOT VERIFIED · macro capsule with QR pattern
bioprime.us/verify
Verify a lot now
1.2K · 38 comments
Strategic intent

Skeptical, research-driven audience. Highest LTV positioning. Same aesthetic territory as Function Health and Levels — the segment that reads ingredient lists before they read claims. QR pattern macro signals 'we expect you to verify' rather than 'trust us.' Lowest CTR / highest conversion of any ad in the Track A rotation.

06
Track D · Flow Wellness · Google Search high-intent
Google Search — text ad
Offer

Same-day appointment available

Sponsored·
T
flowellness.org/iv-therapy/buffalo-ny
flowellness.org > ...
IV Therapy in Buffalo, NY — Same-Day Appointments

Recovery, hydration, and wellness IV protocols. Real availability today, not next week. Free consult with a clinician before your first session. Open until 8 PM.

Hydration packagesEnergy + immunityBook online — same dayAfter-hours appointments
Strategic intent

High-intent search capture. Pairs with the AI receptionist install — the ad surfaces real availability because the receptionist actually books. Single-offer simplicity. The receptionist is the conversion engine; the ad just generates the call.

07
Track E · Flow Wellness · Google Local Services
Google LSA — top-of-search local pack
Offer

Cost-per-call model · Google Screened

Google Screened
F
Flow Wellness
Wellness clinic · IV therapy · Peptide protocols
4.9
(127)
●Open · Closes 8 PM·2.3 mi away
Strategic intent

LSA is pay-per-lead, not per-click — Google does the matching. Highest-trust placement in Google. Critical for cash-pay wellness acquisition: the Google Screened badge converts skeptical prospects faster than any other ad format. Setup is operational (license verification, insurance docs) not creative.

Process

How a campaign actually launches with us.

01

Single offer, locked

One offer per campaign. Multi-offer testing fragments learning. We pick the highest-leverage offer based on your intake + audit, then commit.

02

Single creative, four audience splits

One creative against four audience segments. The creative is the constant; the audience is the variable. After 100 spend per split, we cull bottom performers.

03

Compliance pre-screen

Every creative + landing combo runs through 3 compliance gates before it reaches Meta or Google review. Auto-reject on high-severity. Most brand suspensions never happen because the rejection happens internally first.

04

Daily health monitoring

Ad Account Monitor agent watches for CPC spikes, policy flags, conversion drops. Alerted within hours, not days. Resolve within 24 hours, no spend interruption.

05

Quarterly creative refresh

Every 90 days: fresh creative, refreshed angles, refreshed audience splits. Creative fatigue kills CAC. Refresh cadence matches what we measured at Nexum + Bio Prime.

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